Patricia McEvoy, Ph. D. is one of the authors of What Does a Juror's Generation Mean to Trial Consultants?, the article discussed in my November 24 post regarding research linking generation and political leaning to attitudes and damages awards. Thanks to Pat for putting me in touch with her colleague Alan M. Tuerkheimer, who authored Politics in Civil Jury Selection, an article just published in the December issue of the Wisconsin Lawyer. One of the take-aways:
"The Zagnoli study found that while political leaning tends to correlate with what jurors say about damages in civil cases, it does not predict whether or how much they actually award. In other words, political leaning is related to what a juror says but not necessarily to what a juror does; thus, political party allegiance should not be too heavily relied on during jury selection."
See what else the study of 476 mock jurors revealed about political leaning and whether it predicts juror behavior. You might be surprised.
Dan Berexa
Nashville, Tennessee
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