In the new book, Brain Rules, Dr. John Medina describes what scientists know about how our brains work. Medina, a molecular biologist, offers 12 "Brain Rules" that business leaders, parents and teachers should know. The great website for the book discusses each of the rules in detail and includes entertaining videos which illustrate the rules.
How does this relate to trial practice? Well, in the end, it is often a brain, or a group of brains, that are not only our audience, but also the ultimate decision maker, whether it be a judge, jury or arbitrator. Knowing a bit about how the brain receives and processes information can help a lawyer be a more effective strategist, communicator and advocate. Garr Reynolds, presentation guru and publisher of the blog Presentation Zen (and the book by the same name) focuses on the principles from Medina's book that apply to presentations. In a recent post, Reynolds includes a number of links to excerpts from the DVD that accompanies Dr. Medina's book. Reynolds also created the neat little slide-show below which focuses on "The Rules" as they relate to presentations.
If you have trouble with the far right edge of the slideshow being cut-off, click the "view" button under the slide box.